For example, some wipes are formulated without alcohol. Look for a pack of wet wipes that is pH-balanced and free of harsh chemicals that are known to cause skin dryness and irritation. The one you select depends upon your specific needs, as well as your skin type. There are several different wet wipes for adults on the market. ![]() Today Dude is currently retailing $100 million dollars on an annual basis.Not only do wet wipes do a better job of cleaning than toilet paper, but they are also less irritating. In 2015 they took to Shark Tank where they secured an investment and partnership from Cuban, who focused on upping their presence at retail while continuing to grow their DTC business. By 2014 they had turned their home business into a small DTC enterprise by selling packs of Dude Wipes for men to keep in their bathrooms. The next year they began selling packaged single-use Dude Wipes out of their Chicago apartment. “We’re excited to join forces with the fastest-growing flushable wipe brand in the world as they take on ‘big toilet paper.’”ĭude awarded Curiosity the business following a formal review led by Pete Carter, founder and CEO of search consultancy Creative Haystack.ĭude was founded in 2011 by Riley, Ryan Meegan and Jeff Klimkowski, three college friends whose mutual diets of burritos and booze sent them seeking a better, more “dude-sized” bathroom alternative to baby wipes. “Dude wipes has touched the hearts and butts of millions nationwide,” said Ashley Walters, partner and chief development officer at Curiosity in a statement. Previous advertising efforts were handled internally and with agencies on a project basis. With a $15 million dollar media budget, this marks the largest investment in marketing by Dude to date. Initial work is expected to launch Q2 of 2023. The agency will also lead Dude Wipes’ social presence and influencer strategy, manage all media planning and buying-and develop a series of activations to further connect with the Dude Wipes community. Like us, they are a hustling group, out of Cincinnati and a smaller agency with the same entrepreneurial spirit.”Ĭuriosity will begin the partnership with the development of Dude Wipes’ first major brand campaign, along with a new integrated brand platform. “Results driven with a track record of executing for growing CPG brands to billion dollar brands, but also a partner that fit our brand and spirit. “Curiosity just really hit our sweet spot when looking for an agency,” said Sean Riley, CEO and co-founder at Dude in a statement. households with hopes to grow four times that over the next five years. Dude Wipes currently is in 4.4 million U.S. ![]() The brand is the number two (pun intended) flushable wipe in the category, after Cottonelle. Dude Wipes are currently available in over 15,000 retail locations nationwide, including Target, Walmart and Kroger. ![]() The goal is to increase household preference among its core 18-44 male demographic. The decision to bring on Curiosity comes as Dude looks to grow its retail sales, while also educating men on the use and superiority of Dude Wipes over regular toilet paper. Under the new partnership, the agency will focus primarily on the company’s flagship Dude Wipes brand. Dude Products (Dude), the Mark Cuban backed male personal care company behind Dude Wipes, the flushable toilet wipes marketed toward men, has named Cincinnati advertising agency Curiosity its creative and media agency of record.
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